July 28 Weekend Forecast: 'Atomic Blonde', 'The Emoji Movie'
Two new films join the fray to compete with Dunkirk over the #1 place at the box office.
Atomic Blonde promises stylish acts of violence behind its star Charlize Theron, hoping to continue the trend of successful female driven films. The Emoji Movie hopes to attract families everywhere in this animated world inside a smartphone.
Forecasts for this weekend are below. All dollar amounts are rounded to the nearest thousand, and only represent domestic opening. A larger confidence interval may represent greater variance. Confidence intervals may not be normally distributed.
|Title||Lower Bound||Mean||Upper Bound|
|The Emoji Movie||$21,523,000||$22,817,000||$24,000,000|
Atomic Blonde takes on the daunting task of competing with male driven, established action franchises. While Girls Trip proved to be a big success with female audiences last week, the action genre remains to be a tougher riddle to solve for films with female leads.
The Emoji Movie
Although it fits the the void as the last family animation movie of the summer, the scathing critical reviews and muted social media presence look to hurt The Emoji Movie.