March 24 Weekend Forecast: 'Power Rangers', 'Life', 'CHiPs'
In the wake of last weekend’s record-shattering debut of Beauty and the Beast, this weekend’s three new films look to underperform slightly relative to our previous three-week estimates. Power Rangers looks to open slightly below $40M, while Life and CHiPs have a shot at just under $20M and $10M, respectively. Some late but steady social growth may propel Life closer to $22M, which is why our forecasted confidence interval has a relatively high amount of variance. Conversely, our model has greater confidence in the narrower ranges forecasted for Power Rangers and CHiPs.
Forecasts for this weekend are below. All dollar amounts are rounded to the nearest thousand, and represent domestic opening only. A larger confidence interval may represent greater variance. Confidence intervals may not be normally distributed.
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The Power Rangers brand still evokes strong feelings of nostalgia for millennials who grew up during the 1990s, and the series’ trademark kitschy action sequences set against the backdrop of traditional high school angst are sure to bring back fond memories to many. However, against the powerhouse nostalgia play of Beauty and the Beast, the throwback appeal of Power Rangers might be dampened. Moderate social media growth leading up to release leads our models to forecast a subdued opening just under $40M.
Despite its relatively high budget, Life has garnered much less marketing attention compared to similarly sized sci-fi genre features. A star-studded cast featuring Ryan Reynolds, Jake Gyllenhaal, and Rebecca Ferguson should prove to be the R-rated film’s main appeal. Its recent showing at SXSW, coupled with positive advance critic reviews, have fueled consistently high social growth over the past three weeks, which may push opening numbers above $22M.
This TV show adaptation helmed by Dax Shepard has the misfortune of competing with a crowded adult slate — Life, Logan, and Kong: Skull Island — all with better critic reviews and franchise/star appeal. As the only major R-rated comedy currently in wide release, CHiPs has the potential to cross $10M this weekend, though moderate social media growth this past month suggests against a last-minute surge.