September 8 Weekend Forecast: 'It', 'Home Again'
After an absent week of major releases, It arrives at an opportune time to make the most of the desolate box office scene. The horror adaptation of Stephen King’s classic is on track to break many records riding off immense social media buzz. Our models’ final prediction for the weekend for It is an astounding $94M.
Home Again opens this weekend as well to mediocre reception as the film looks to rely on its veteran cast of the romantic comedy genre to provide the safe genre experience.
Forecasts for this weekend are below. All dollar amounts are rounded to the nearest thousand, and only represent domestic opening. A larger confidence interval may represent greater variance. Confidence intervals may not be normally distributed.
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Despite a rather modest $35M budget, It has the potential to be one of the biggest films of the year as it hopes to appeal to the childhood fear in all of us.
Reese Witherspoon’s Home Again looks to attract the few left from the audience who are not interested in killer demon clowns.